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SHELBY ALLEN

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EDUCATION

2016 - 2020

University of Miami

Coral Gables, FL

  • Dean’s List, Chi Omega Scholarship Award, and Rho Lambda Honor Society.

  • Elected Executive Board member of Chi Omega Fraternity, created programs to increase chapter community service, and develop academic skills.

  • Organized Panhellenic community service events such as beach clean ups and visits to the local women’s shelter.

  • 3.5 cumalative GPA

EXPERIENCE

April 2021 - 

Galison Publishing

Marketing Coordinator

  • Manage the content and copy of four social media business accounts across Facebook, Instagram, and Pinterest.

  • Introduced an organizational system that tracks projects, progress, and the contributions of teammates.

  • Created an influencer program and developed artist focused campaigns.

  • Analyze social media metrics and compile monthly reports to track campaign effectiveness.

June 2019 - August 2019

R/GA

Content Studio Intern

  • Compiled and organized research on market trends, influencer statistics, and generational trends for R/GA clients such as Verizon and Slack.

  • Conceptualized OLV copy and social copy for clients including Samsung, Ally, Verizon, and Airbnb.

  • Brainstormed campaign and content ideas for clients including Instagram, Cars.com, Samsung, and Verizon.

  • Collaborated with ‘Office Services’ and the ‘Venture Studio’ to kick off a sustainability program in the office aimed to increase local awareness toward alternative sustainable options.

  • Research and presented trends and changes in social media platforms to global offices and studio teams.

  • Awarded the Most Creative Intern Award for the summer long team assignment to answer the question: How can R/GA bring together it’s internal and external communities?

SKILLS

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Administrative

  • Coordinates schedule and communications for the Artist of the Month feature

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  • Experienced with

    • Microsoft Suite

    • Google Suite

    • Slack

    • Airtable

    • Klaviyo

    • Muck Rack​​

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Copywriting

  • Writes product copy to be used on brand website, Amazon, packaging, and PR features

  • Edits Terms & Conditions of promotional campaigns

  • Created OLV and social copy for clients such as Samsung, Ally, Verizon, and Airbnb

  • Wrote and designed packaging for partnerships with Chick-Fil-A and Mochi Kids

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Creative Design

  • Experienced with

    • Adobe Creative Suite​

    • Image Relay

    • Clipping Magic

    • Canva

    • SKED

    • ImageOptim

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Ecommerce

  • Tracks audience and customer trends and identifies common interests

  • ​Experienced with​

    • Shopify​

    • Facebook Business Manager

    • Judge.me

    • Gorgias

    • Amazon Storefront

    • Amazon A+

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Email Marketing

  • Designs full-price and collection campaigns for newly released products

  • Creates segments to personalize email experience and avoid unsubscribes

  • Interested in retargeting potential & repeat customers

  • Works with artists and brands to highlight their product according to their requests

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Partnerships

  • Created an Influencer program and database to build relationships

  • Designed inserts for two Chick-Fil-A toys to be featured in Spring 2023

  • Organized a book launch for the founder of Mochi Kids

  • Coordinated product feature on Netflix show 'The Circle'

  • Creates PR boxes for editors

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Social Media Management

  • Plans, creates, and schedules content for Instagram, Facebook, and Pinterest

  • Plans campaigns for seasonal and product based promotions

  • Tracks engagement and hashtag relevance

  • Integrated UGC on website

  • Communicates with followers and coordinates product features

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Social Strategy

  • Research trends on social medias

  • Identifies relevant audiences via Facebook Ads to increase ROAS

  • Retargets past customers with dynamic segments in Klaviyo

  • Relates campaigns to reputable studies for accurate information

  • Reports on team expenses and Social Media KPIs

Get in Touch!

If you have any questions, please feel free to reach out to me!

shelbyallen539@gmail.com

Thanks for submitting!

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